Roofing lead follow-up that actually books appointments

Five minutes or it goes cold

Contact rate drops steeply after the first five minutes and keeps falling every hour afterwards. A lead called at 9am the next morning is a fraction as valuable as the same lead called immediately.

A cadence that works

Run this for every new lead, without exceptions.

• Minute 0–5: call, plus an immediate text if no answer
• Hour 1: second call from the same number
• Day 1: third call at a different time of day
• Day 2–5: one text per day with a specific question, not 'just checking in'
• Day 7–30: weekly value touch, then a monthly database touch

Protect the show rate

Booking the appointment is not the finish line. A confirmation immediately after booking, a reminder the day before and a morning-of text will lift show rates by double digits.

Who is actually doing this at 7pm?

This cadence is simple and almost nobody in a roofing company has time to run it while also selling and managing crews. Nor does the average agency — they hand you raw leads from a recycled campaign and call the job done. That is the job we take over with roofing appointment setting, and because we are paid on appointments that show, chasing lead 47 at 7pm is our problem, not yours.

Frequently asked questions

How many times should I follow up with a roofing lead?

At least eight to twelve touches across the first thirty days. Most contractors stop after two, which is why long-cycle leads look dead when they are not.

Is texting roofing leads allowed?

Yes, when the homeowner submitted their number and consented on your form. Keep consent language on the form, honour opt-outs immediately and keep records.

What show rate should I expect for roofing appointments?

Without reminders, 50% to 60% is common. With confirmation and reminder sequences, 75% to 85% is a realistic target.

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