Residential Roofing Lives And Dies On Who Gets Screened Out

Commercial work forgives a bad lead. Somebody is paid to take your call and there is a process on the other end. Residential does not forgive anything. One unscreened enquiry costs you a drive, a measure, a quote and a follow-up, and it can all be for a homeowner who was curious about a number for insurance.

Do that four times in a week and you have lost a crew day to conversations that were never going to become contracts.

The two leaks

The first is screening. Most residential enquiries arrive as a name and a phone number with no idea whether the roof is eight years old or twenty-eight, whether the homeowner owns the house, or whether anything is happening this year.

The second is show-up rate. A homeowner books on Monday and by Thursday life has moved on. Without anything in between, a meaningful share of your booked slots simply evaporate.

What we put in the gap

A funnel that asks about the roof, the project and the timeline before a slot can be taken. A short call that confirms it is real. Then nurturing and reminders between the booking and the visit so the homeowner is still expecting you.

Every enquiry comes from campaigns run under your company alone. Nothing is resold, so you are never the fourth roofer dialling the same number.

Weighted to the work you want

If replacements are where your margin is, the campaigns and the funnel lean that way. If you want a steady base of repair work, they can do that instead.

Volume is matched to what your crews can install. Flooding a two-crew company with forty appointments helps nobody.