How to judge a lead gen company
There Are Three Kinds Of Roofing Lead Companies. Only One Of Them Is On Your Side
Before you sign anything, work out which of these you are actually talking to. The pitch decks look identical. The economics do not.
One: the marketplace
They generate contacts and sell each one several times. Their revenue goes up when they add buyers, so their incentive is permanently opposed to yours. Cheap per lead, brutal per contract, and you compete on price by design.
Two: the retainer agency
They manage your ad account for a flat monthly fee and report on impressions, clicks and engagement. Some are genuinely good. Many run the same template across thirty roofing clients, which means your market has already seen your ad wearing someone else's logo.
The tell is what happens when you ask for cost per booked appointment.
Three: the operator
Builds and runs the whole engine for one roofing company at a time in a market. Ads, qualification funnel, confirmation call, nurturing and reminders. Nothing shared, nothing resold, volume matched to crew capacity.
Their number is your number: booked appointments that show and turn into signed contracts. That is the model we run.
Questions worth asking anyone
Is this exclusive, and for how long? Who writes the creative and can I see it? What is the qualification step? Who follows up before the appointment? What is the cost per booked appointment, not per lead? How many roofers do you run in my area?
The answers sort the three categories in about four minutes.
The questions we get most
How is this different from a lead marketplace?
A marketplace resells the same homeowner to several contractors. We run campaigns for a single company and hand over appointments, not shared contacts.
Do you lock people into long contracts?
We would rather earn the next month than trap you in twelve. Terms are covered plainly on the call.
How quickly can we start?
Once we agree on a fit during the call, setup is measured in days rather than months. We build the campaigns and the qualification funnel, then switch the ads on.
Pick the model whose incentives point the same direction as yours.
Book a short call and we will answer all six of those questions about our own operation, straight.