Full replacements, not patch jobs
The Difference Between A Repair Call And A Replacement Is One Question Nobody Asks
Two enquiries look identical in your inbox. One is a homeowner with a twenty-two year old roof, missing shingles and a plan to sell in spring. The other wants someone to look at a damp patch for free.
You will not know which is which until you are standing on the driveway — unless something asked first.
Why replacement volume is different
Replacement is a considered purchase. Homeowners circle it for months, get two or three opinions, and mostly go with whoever felt organised and turned up when they said they would.
So the job is not to shout louder. It is to reach the ones already circling, prove competence early, and stay in front of them until the appointment.
Qualifying for replacement intent
Roof age. Ownership. Material. Whether they have been quoted before. Whether there is insurance involved. Timeline. Six questions inside a funnel, answered before a slot is offered.
That single filter is the difference between an estimator quoting full tear-offs all week and an estimator giving away free inspections to tyre-kickers.
How the engine runs
Ads under your name targeting homeowners in the neighbourhoods and housing stock most likely to be due. A qualification funnel that screens for replacement intent. A short call to confirm. Nurturing and reminders so they show.
Exclusive to you, never resold, capped to what your crews can install.
The questions we get most
How do you separate replacements from repair enquiries?
The qualification funnel and the call both ask about roof age, current condition and what the homeowner wants done. Repair-only enquiries do not get booked as replacement appointments.
Do you screen for property ownership?
Yes. We confirm the person is the owner and that whoever signs off on the project will be there for the appointment.
How quickly can we start?
Once we agree on a fit during the call, setup is measured in days rather than months. We build the campaigns and the qualification funnel, then switch the ads on.
Fill the calendar with tear-offs, not free inspections.
Book a short call and we will look at replacement demand in your market and what it would cost to capture it.