Most Roofing Marketing Agencies Are Running Your Competitor's Ads With Your Logo On Them

Open the ad library for any roofing agency's client list. Scroll for two minutes. Same drone shot. Same storm-damage headline. Same "limited spots" line, city name swapped, logo swapped, nothing else touched.

That is not a strategy. That is a template farm charging retainer prices, and the homeowners in your market have been scrolling past it for eighteen months.

The retainer trap

The typical arrangement pays the agency whether or not you sign a single roof. They report impressions, reach, engagement, cost per click. All true. None of it pays a crew.

Ask for cost per booked appointment and cost per signed contract and watch how quickly the conversation changes shape.

What we do differently

We do not sell you a dashboard. We build and run one thing: the engine that fills your calendar. Ads written specifically for your market and your offer, a qualification funnel that screens every enquiry, a short call to confirm the project, and nurturing so homeowners actually show.

Facebook and Instagram do the heavy lifting because for roofing they still print — properly built, a dollar in comes back several times over, and no other channel gives you that kind of creative control at that cost.

We are incentivised the same way you are

Our work only continues if your calendar stays full and the jobs are worth doing. That means we care about the same number you care about — signed contracts, not impressions.

And if your market is too small, or your crews are already at capacity, we will say so on the call.